Rob Ripp

Product Pricing Tips For Early Stage Companies

Product Pricing Tips For Early Stage Companies

October 9, 2018 - Resource Type

Are you 100% certain your company is charging the right price for its products or services? Every purchase decision ultimately comes down to price. Optimizing your price point will profoundly impact your ability to generate cash....
Good Dashboards Lead to Good Decisions

Good Dashboards Lead to Good Decisions

September 18, 2018 - Financial Reporting

A financial dashboard is an excellent management tool to help executives at fast-growing companies make better decisions. It provides a quick understanding of key financial performance indicators that drive your company’s growth. Effective dashboards have a simple design, are readily accessible, and easily understood. Dashboards are best used regularly so you can detect patterns over time.  ...
How To Calculate Customer Acquisition Cost

How To Calculate Customer Acquisition Cost

September 4, 2018 - Resource Type

The cost to acquire a single customer (Customer Acquisition Cost or CAC) is a popular metric used by companies to determine the economic value of a customer. The logic is simple: the lifetime value of a customer (LTV) should exceed the cost to acquire that customer.  You need both formulas to understand the results....
What to Provide When Asked For Your Company’s Financials

What to Provide When Asked For Your Company’s Financials

September 4, 2018 - Resource Type

This is what to provide when a prospective investor or bank asks for your financial statements:...
How A CFO Knows When A Company Will Run Out of Cash

How A CFO Knows When A Company Will Run Out of Cash

August 21, 2018 - Virtual CFO

Nothing irks a business owner more than the last minute “cash dump” into his or her company to make payroll or pay a key supplier. Cash flow changes rapidly in high-growth companies. Managing these changes well is crucial to having cash on hand to fund accelerated growth. Those of us who have had to manage through low-cash situations can attest to how crippling it can be to a company....
What Is Your Business Data Telling You?

What Is Your Business Data Telling You?

August 7, 2018 - Financial Reporting

Many fast-growing companies seek to be a data-driven enterprise. It’s easy to understand why – every day we hear about examples of great companies employing sound data practices to drive rapid growth....
How To Get Your Company’s First Bank Financing

How To Get Your Company’s First Bank Financing

July 17, 2018 - Virtual CFO

Applying for a business loan from a bank is a daunting process. There is no shortage of offers from banks to lend your company money, however, many hopeful entrepreneurs soon learn how difficult it is to borrow from a commercial bank....
Founders, Stop Building Products and Start Building Businesses

Founders, Stop Building Products and Start Building Businesses

June 19, 2018 - Virtual CFO

I meet many smart, talented startup founders at various events I attend. I love their energy and passion....
Is Your Business Model Working For You?

Is Your Business Model Working For You?

June 5, 2018 - Virtual CFO

Fast growing companies fail when they run out of cash before they’ve had a chance to prove they are a sustainable business....
What To Budget For Series A Closing Costs

What To Budget For Series A Closing Costs

May 8, 2018 - Virtual CFO

I received a fair number of cost inquiries on my recent post about due diligence for raising venture capital. This post has a few thoughts on what those costs are by deal size....
Due Diligence Checklist for Raising Venture Capital

Due Diligence Checklist for Raising Venture Capital

April 10, 2018 - Virtual CFO

Due diligence for raising venture capital is a rigorous process.  It is initiated by an investor to determine if he or she will make an investment in a company and the terms of that investment. The process can be unnerving for even the most seasoned entrepreneur....