How To Calculate Customer Acquisition Cost

The cost to acquire a customer is a popular metric used by companies to determine the economic value of a customer. The logic is simple: the lifetime value of a customer (LTV) should exceed the cost to acquire that customer.  You need both formulas to understand the results. This post will show you two simple formulas you can use now to determine CAC and LTV.

Great Accounting Systems Build Great Companies

Great accounting systems build great companies.  How do they do it? Reporting. Reporting enables crisper decision making and improves accountability. Decisions and accountability impact the only metric that matters to every emerging enterprise: its ability to generate ever-larger amounts of cash.

How a Trade War Could Hurt Your Growing Business

Tariffs of 25 percent on approximately $34 billion of Chinese products will soon go into effect. While this is a fraction of the total amount of trade between the two countries, its impact could be measurable to many US-based emerging companies, even if the tariff does not apply to the products they sell. Here’s how it could impact your business.